Start with the brief.
Read what the creator is making and what they want reviewed. A rough blocking pass needs a different note from a finished color grade. Respond to the requested stage and feedback mode.
Name the moment.
Attach a timestamp when the project has video. Describe the visible action or frame so the creator can find it. If your note concerns the whole piece, say so.
Separate the observation from the suggestion.
First describe what you see or hear. Then explain how it affects your reading. Offer a focused next step while leaving room for the creator’s intent.
“At 00:08, the cut lands before I can see the hand stop. I read it as continued movement. Try holding the outgoing shot a little longer, then compare the two versions.”
Say what should survive.
A useful note also identifies a successful choice. “The pause before the turn makes the reaction readable” tells the creator what to protect during revision.
Keep it actionable.
Pick the issue with the largest effect. Avoid a list of unrelated preferences, personal attacks, or demands to remake the project in your own style. Ask for context when a choice seems intentional.
Bring back the next version.
As the creator, summarize what you changed and what still needs review. As the reviewer, compare the new version with the original intent.